Each of our Out-of-Home divisions negotiates the right to sell advertising across a broad distribution of media platforms, including digital and static billboards and other outdoor media. This business comprises:

  • Primedia Outdoor – Our outdoor advertising business in South Africa and across the continent
  • Primedia Unlimited – Provides retail advertising solutions

Primedia Outdoor

Primedia Outdoor is the premier provider of out-of-home media solutions within sub-Saharan Africa. We own over 15 000 advertising panels across the region, offering national and international outdoor exposure to our clients. Primedia Outdoor offers flexible coverage of the entire LSM/SEM spectrum, targeting cosmopolitan consumers in major urban areas through to those living in rural communities. Primedia Outdoor delivers exposure across a mix of media opportunities and audience environments, including high-end digital signs, airport advertising, freeway and suburban spectaculars and street furniture, as well as static advertising and digital screens in malls.

Primedia Outdoor is a level 1 BBBEE contributor.

Our Product Offering

  • Digital – A sub-unit of Primedia Unlimited Malls, Source CRM offers clients a range of bespoke digital products, with a specific focus on interactive content in the retail, property and entertainment environments.
  • Malls – Exterior billboards are located in key sites around the mall and are typically either road facing or look out onto busy open parking areas. They are large format, impactful sites and are an early messaging medium upon entering the mall or provide an opportunity to engage potential shoppers driving past.
  • Airports – Situated in high footfall areas in airports such as domestic departure terminals, departures retail malls, bus departure lounges, international arrivals
  • Billboards – Situated in high footfall areas in airports such as domestic departure terminals, departures retail malls, bus departure lounges, international arrivals
  • Ranks – Situated in high footfall areas in airports such as domestic departure terminals, departures retail malls, bus departure lounges, international arrivals
  • Taxis – Situated in high footfall areas in airports such as domestic departure terminals, departures retail malls, bus departure lounges, international arrivals
  • Street Furniture – Situated in high footfall areas in airports such as domestic departure terminals, departures retail malls, bus departure lounges, international arrivals
Primedia Outdoor website

Contact Person: Peter Lindstrom (Sales Executive)
Contact Email: peterl@primeoutdoor.co.za
Tel: +27 11 4751419

Address: 4th Floor, Entrance 5, Falcon View House, Constantia Office Park,
C/o 14th Avenue & Hendrik Potgieter Road, Weltevreden Park Roodepoort 1709
(Google maps)

Primedia Unlimited

Primedia Unlimited is a leading out-of-home media provider in South Africa. Since its inception in September 2004, it has grown into a formidable presence in South Africa’s media marketplace by offering ‘impossible to ignore’ platforms that constantly strive to bring innovation to the media industry. Key business areas include large format outdoor, mall, retail environment and lifestyle spaces.

Primedia Unlimited website

Contact Person: Yumna Jadwat (Executive Assistant to CEO & COO)
Contact Email: yumna@primedia-unlimited.co.za
Tel: +27 10 300 5100

Address: Block C, 151 5th Street, Sandown, Sandton, 2196 (Google maps)

Primedia Instore

Primedia Instore has over 35 years’ in-store media expertise, specialising in the installation, maintenance and removal of point of sale media on behalf of FMCG clients. With a national universe of leading retail, pharmacy and liquor chains, Primedia Instore has the largest retail footprint to ensure your brand is showcased through the right media, in the right places and to the right consumers. Our unique and innovative media solutions maximise brand presence and engage directly with consumers at the point of purchase.

Primedia Instore holds advertising rights in Pick n Pay, Pick n Pay Liquor, Clicks, Dis-Chem, Spar and Tops Liquor stores.

Talk to us to talk to shoppers.

Primedia Instore website

Primedia Instore

Contact Person: Stefan Abro (Marketing and Trade Rights Manager)
Contact Email: stefana@primeinstore.co.za
Tel: +27 10 300 5150

Address: Block C, 151 5th Street, Sandown, Sandton, 2196 (Google maps)

Wideopen Platform

Providing relevant and impactful large-format outdoor media and airport advertising, Wideopen offers advertisers strategic, spatially dominant and environmentally integrated outdoor advertising such as mega building wraps, temporary construction site branding, dominant airport advertising and inner-city packages.

Wideopen has proudly unveiled Digital Out-of-Home as a new focus within our business. This technology-driven platform, breaking new ground internationally, allows advertisers to achieve high resolution tactical messaging, campaign flexibility, day-part message management and real-time updates. As a leader in innovation and South African market firsts, Wideopen Platform continues to boldly push boundaries and reinvent the South African out-of-home landscape like no other.

Wideopen Platform website

Contact Person: Phila Dlamini (Sales/Marketing)
Contact Email: phila@wideopenplatform.com
Tel: +27 860 200 300

Address: 112 Pybus Road, Sandton, 2196 (Google maps)

Fashion Media

Fashion Media holds advertising rights to in-store advertising for Edgars, Edgars Beauty Edgars Active and Incredible Connection stores nationwide. Fashion Media has the ability to transform window display areas into 3D industrial brand theatres, providing brands with prominent advertising opportunities on in-store escalators, interior billboards, hanging banners, lift doors, brand stands, gondola ends, activation pads and store entrance beepa sleeves. Our high impact advertising mediums increase shoppers’ propensity to purchase as they are situated close to the point of purchase, thereby enhancing your ROI.

Fashion Media website

Contact Person: Sean Reed (CEO)
Contact Email: sean@fashionmedia.co.za
Tel: +27 10 300 5100

Address: Block C, 151 5th Street, Sandown, Sandton, 2196 (Google maps)

TLC

TLC (Targeted Lifestyle Communication) introduced the concept of washroom advertising to the South African market in 1996, offering a plethora of advertising platforms such as standard and talking frames, cubicle wraps and treadmill branding. TLC’s offering to brands includes bars, restaurants, cinemas, mall environments, gyms, universities, airports, medical centres and various nightlife spaces.

The business also offers fitting room exposure in Jet, Jetmart, Ackermans, Edgars and Legit stores across South Africa and also allows brands to advertise in hair salons, barber shops and kiddies’ hair salons nationally.

TLC website

Contact Person: Andrew Solomon (Managing Director)
Contact Email: andrew@tlc-media.co.za
Tel: +27 10 300 5100

Address: Block C, 151 5th Street, Sandown, Sandton, 2196 (Google maps)

BIONIC

BIONIC (launched in Ireland in 2013) is a sophisticated social media advertising platform with a simple user interface, that optimises and automates over and above Facebook’s current functionality. We offer a self-directed or managed service option, catering to both clients and agencies.

BIONIC website

Contact Person: George Losaba (Account Manager)
Contact Email: george@wearebionic.co.za
Tel: 010 300 5100

Address: Block C, 151 5th Street, Sandown, Sandton, 2196 (Google maps)

X/procure

X/procure’s ever increasing national footprint enables more than 63% of SA pharmacies (utilising electronic procurement software) to purchase scheduled and OTC pharmaceutical, surgical and front shop requirements directly from wholesalers and distributors. X/procure facilitates electronic advertising directly to the pharmacist, allowing advertisers the unique opportunity to present and promote their products whilst  buying and ordering decisions are being made.

X/procure website

Contact Person: Corne Korb (Managing Director)
Contact Email: corne@xprocure.com
Tel: 010 300 5100

Address: Block C, 151 5th Street, Sandown, Sandton, 2196 (Google maps)

XP Digital

XP Digital’s advertising platform enables brand exposure directly to consumers in retail pharmacies. A subsidiary of Primedia Unlimited, XP Digital has sole advertising rights to 42” Full HD and SOC LED screens located at dispensaries in Dis-Chem and Pick ‘n Pay pharmacies nationwide; attracting a diverse and shopping-focused audience. XP Digital screens are strategically located in areas where there is high dwell time and consumers have little else to do but view the screens which feature compelling advertising and entertainment-orientated content. Thereafter, consumers make their way to the point of sale increasing the prosperity to buy by more than 60%.

XP Digital website

Contact Person: Corne Korb (Managing Director)
Contact Email: corne@xprocure.com
Tel: 010 300 5100

Address: Block C, 151 5th Street, Sandown, Sandton, 2196 (Google maps)