We believe that good business cannot be conducted in a detrimental social and environmental context. South Africa has large and pressing societal challenges, well beyond the ability of any single individual or business to impact on a wide-scale. Primedia has, therefore, taken a strategic decision to focus our corporate social investment efforts on those that result in long-term, sustainable impact for people and businesses in – and where appropriate, beyond – our value chain.
Under the Primedia For Good banner, we invest in several CSI initiatives at group, divisional and individual business levels so that we not only gain from our environment, but also deliver benefits back to it. Our focus is on skills-building, sustainability, promoting socio-economic transformation, and the ultimate self-sufficiency of beneficiaries. We are committed to using our capability and capacity in our industries to drive positive change and impact society for good.
Accessible tertiary education is a fundamental component of economic growth, employment and the achievement of national imperatives. The Primedia Foundation provides bursaries for students at the Universities of Johannesburg and Cape Town. This scheme is independently managed by the institutions who provide us with a shortlist of potential candidates. When selecting the recipients of these bursaries, we also consider our ability to provide mentorship and internship opportunities in order to assist them with their respective career paths.
The engine of Primedia is its people, and they are one of the organisation’s primary stakeholders. As such, Primedia Foundation also awards bursaries to the children of employees.
This is LeadSA’s rallying cry to all South Africans.
These actions are at the heart of LeadSA’s leadership message to challenge and inspire, critique and celebrate. Through LeadSA, Primedia inspires South Africans to be active in making a difference in our country. It could be as simple as making a stranger smile or as significant as fighting to further the rights entrenched in our Constitution. Each act makes a difference. Citizens are encouraged to become leaders every day in their own spaces, and to realise that “if it’s to be, it’s up to me”.