Who is Primedia?

Primedia, established in 1994, is a leading African focused media and advertising group targeting premium consumers on the move. We have a broad portfolio of broadcasting and out-of-home assets, covering a wide range of advertising opportunities including radio stations and in mall media.

The Primedia Group is owned by the Mineworkers’ Investment Company (MIC), Ethos, the FirstRand Group and the Old Mutual Group (Old Mutual Private Equity and Old Mutual Specialised Finance) who are our major shareholders.

In addition to South Africa, Primedia currently has an established presence in several key African markets, including Botswana, Namibia, Zambia, Mozambique, Swaziland, Lesotho, Nigeria and Zimbabwe.

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Our People and Culture

We consistently live our values, treat all individuals in a fair and respectful manner, and strive always to act in accordance with ethical guidelines and statutory requirements.  All day-to-day work is aligned with the Primedia vision and we buy-into our mandate to empower people to make smart choices; rewarding, recognising and celebrating people and achievements.

At Primedia we value strong networks and working relationships that are underpinned by teamwork, open communication, trust and respect. We invest time and other resources to build and nurture high-performing teams – earning each other’s trust, providing constructive feedback and holding ourselves and others accountable for performance development.

We run various programmes for members of the Primedia family. Employees are enabled to build capacity and develop their skills through accredited and nationally recognised training initiatives. We offer our leaders personalised opportunities to grow and develop leadership potential; a core component of our leadership succession strategy.

Our Values

1. Do the right things…always

We conduct ourselves and interact with honesty, integrity and transparency.

2. Open communication

We build trust through open communication, which promotes dignity, respect and compassion.

3. Sustainability

We think and act long-term in the pursuit of excellence.

4. Innovation

As an entrepreneurial organisation, we encourage thinking out of the box and new ways of doing things.

5. Accountability

We deliver as promised, take ownership of our mistakes and fix them.

6. People

We are a learning organisation that values our people and their diversity, and undertake to do everything we can to help our people grow – as individuals and team members.

7. Interdependence

We utilise each other’s skills and capacities as teams and separate divisions to optimise our collective performance.

8. Common Purpose

We keep reminding ourselves and each other, mentally and verbally, of our common purpose that informs our shared strategy, goals, direction and vision.

Primedia Board

Phumzile Langeni
Chair of Primedia Board

Jonathan Procter
Chief Executive Officer

Mary Sina Bomela
Non-Executive Director

Tandi Nzimande
Non-Executive Director

Christopher (Chris) Patricios
Chief Financial Officer

Cornelius (Neels) Els
Non-Executive Director

Ali Abhary
Non-Executive Director

Anthonie De Beer
Non-Executive Director

Jacci Myburgh
Non-Executive Director

William Allan John Harding
Non-Executive Director