Primedia, established in 1994, is a leading African focused media and advertising group targeting premium consumers on the move. We have a broad portfolio of broadcasting and out-of-home assets, covering a wide range of advertising opportunities including radio stations and in mall media.
The Primedia Group is owned by the Mineworkers’ Investment Company (MIC), Ethos, the FirstRand Group and the Old Mutual Group (Old Mutual Private Equity and Old Mutual Specialised Finance) who are our major shareholders.
In addition to South Africa, Primedia currently has an established presence in several key African markets, including Botswana, Namibia, Zambia, Mozambique, Swaziland, Lesotho, Nigeria and Zimbabwe.
We consistently live our values, treat all individuals in a fair and respectful manner, and strive always to act in accordance with ethical guidelines and statutory requirements. All day-to-day work is aligned with the Primedia vision and we buy-into our mandate to empower people to make smart choices; rewarding, recognising and celebrating people and achievements.
At Primedia we value strong networks and working relationships that are underpinned by teamwork, open communication, trust and respect. We invest time and other resources to build and nurture high-performing teams – earning each other’s trust, providing constructive feedback and holding ourselves and others accountable for performance development.
We run various programmes for members of the Primedia family. Employees are enabled to build capacity and develop their skills through accredited and nationally recognised training initiatives. We offer our leaders personalised opportunities to grow and develop leadership potential; a core component of our leadership succession strategy.
1. Do the right things…always
We conduct ourselves and interact with honesty, integrity and transparency.
2. Open communication
We build trust through open communication, which promotes dignity, respect and compassion.
We think and act long-term in the pursuit of excellence.
As an entrepreneurial organisation, we encourage thinking out of the box and new ways of doing things.
We deliver as promised, take ownership of our mistakes and fix them.
We are a learning organisation that values our people and their diversity, and undertake to do everything we can to help our people grow – as individuals and team members.
We utilise each other’s skills and capacities as teams and separate divisions to optimise our collective performance.
8. Common Purpose
We keep reminding ourselves and each other, mentally and verbally, of our common purpose that informs our shared strategy, goals, direction and vision.
A stockbroker by training, Phumzile is Executive Chairman of Afropulse Group Proprietary Limited and Non-Executive Chairman of Astrapak Limited and the Mineworkers Investment Company (MIC). She was previously the economic adviser to the former Minister of Minerals and Energy and worked as an Executive Director and Vice Pesident of dual-listed junior platinum miner, Anooraq Resources. She is also a non-executive director at Massmart Holdings Ltd., Imperial Holdings Ltd., Primedia Proprietary Holdings Ltd. and Redefine Properties. In addition, she serves on the boards of the St Mary’s Foundation, The Ridge School, Metrofile Holdings and Transaction Capital.
Sundeep has been at Rand Merchant Bank (RMB) since 2000. He is currently the Head of Financial Resources Management and sits on RMB’s management board. Prior to that, he was the Co-Head of RMB’s Leveraged Finance team and was a senior transactor in RMB’s Corporate Finance team. Sundeep spent several years in the actuarial environment at the Employee Benefits Divisions of Southern Life, and later Momentum, before joining RMB.
Neels has been with Rand Merchant Bank (RMB) as Co-Head Principal Investments since 2015, investing in and managing equity and quasi-equity positions on behalf of the bank. Prior to this, he fulfilled the role of technical accounting and IFRS specialist at FirstRand Bank Limited. Neels qualified as a chartered accountant with KPMG and worked in KPMG’s financial services advisory group in both Johannesburg and Sydney. Neels joined Primedia in 2006.
Mary is currently the CEO of the Mineworkers Investment Company Proprietary Limited (MIC), joining the organisation in July 2010 as an executive director. Prior to this, Mary was the Chief Financial Officer at Freight Dynamics and also served as an executive in the Corporate Services division of the South African Institute of Chartered Accountants (SAICA). Mary has held executive positions across a range of industries including the resources, media, utilities and financial services sectors. She currently serves on the boards of FirstRand Group Ltd., Metrofile Holdings (Pty) Ltd, Ascendi and is an independent director at Kumba Iron Ore.
Cynthia joined the Mineworkers Investment Company Proprietary Limited (MIC) in 2008 and currently serves as the group’s Financial Director. Prior to this, Cynthia was a clerk at Deloitte & Touche (Zimbabwe) and fulfilled the role of audit manager at Deloitte & Touche South Africa. She was then promoted to audit partner in 2007. In addition to Primedia, Cynthia holds a number of non-executive directorships on the boards of Tracker Technology Holdings, RMB, Nimble Group (Pty) Ltd, BP South Africa (Pty) Ltd. and Cosol Holdings (Pty) Ltd.
Jacci is currently the Head of Old Mutual Private Equity (OMPE), overseeing the strategic direction and operational running of the business. In addition to assuming responsibility for the overall private equity programme, he retains portfolio responsibility for certain investments and currently serves on the boards of several investee companies as well as the advisory boards of several private equity funds. Prior to joining OMPE, he worked in Old Mutual and Anglo American’s Corporate Finance divisions. Jacci completed his articles at PriceWaterhouseCoopers (PwC).
is the CEO of the Solidarity Fund. Prior to her role at the Fund, Tandi was the CFO of Chapter One Innovation Brokerage, a business model research and development firm. She has broad experience in the business, governance and non-profits. Over the course of her career she has been engaged in a variety of roles from corporate finance at Deutsche Bank, running a small entrepreneurial venture, through to being part of being the growth story of WDB Investment Holdings, a women’s empowerment company. Her competencies span running the finance function, corporate governance, human resources, as well as participating in transactions and managing investment relationships. Tandi has been on the boards of various corporates including Paracon, FirstRand, Hulamin and Masana Petroleum Solutions.
Tandi joined the Hollard Foundation Trust as trustee in 2013 and started working more closely with its Early Childhood Development programmes, KYB Change Management and KYB Incubator, as well as its Youth Employment Accelerator Programme, Harambee which she is now the Chairman of. Tandi is also a fellow of the Africa Leadership Initiative.
Mohsin is presently an Investment Principal at Old Mutual Private Equity (OMPE) and represents the business on a number of its investee companies’ boards as well as the advisory boards of certain private equity funds (including In2Food, Tiger Automotive Investments and CapitalWorks I). Throughout his career at OMPE, he has been involved in the full suite of private equity functions, from deal origination and implementation, to investment management and exit. Mohsin joined Old Mutual in 2004, fulfilling a variety of roles including that of audit manager, business and research analyst and deputy to the CFO.
Shaun is currently the Financial Director at Old Mutual Specialised Finance (OMSFIN), having joined the company in 2007 as a High Yield and Mezzanine Debt Fund Manager. Prior to Old Mutual, Shaun worked as a mezzanine finance transactor at Makalani. Shaun completed his articles in 2003 at Deloitte and remained with the firm for a further three years, where he fulfilled the role of senior manager within the Financial Institutions team.
Anthonie is the Managing Partner of Ethos’ large buyout funds (Ethos Fund V & Fund VI) and sits on the company’s Executive Committee. He joined Ethos in 2002 and has developed extensive experience across the private equity value chain, focusing on the deal sourcing, execution, restructuring, monitoring and disposals of multiple Ethos investments. Prior to joining Ethos, he worked for PricewaterhouseCoopers (PwC) for five years, two of which were spent in New York in the Corporate Value Consulting division.
Anthonie is a member of the South African Institute of Chartered Accountants (SAICA).
Peter is currently the CEO of Ethos Capital, heading up the company’s strategic projects. Prior to joining Ethos, he was the Co-head of Investment Banking at RMB between 2006 and 2014, responsible for the conceptualisation and establishment of RMB Morgan Stanley. Here, (in addition to serving as Chairperson) he was the lead adviser on many of South Africa’s largest mergers and acquisitions and equity capital markets transactions; focusing primarily on the bank’s private equity and principal investing. Before joining RMB, Peter was head of Mergers and Acquisitions Advisory for ABN AMRO Asia, based in Hong Kong.
Mandla, a poet, novelist and activist, has held several positions in the media industry including that of Editor-at-Large of Leadership Magazine; Programme Director for Television at the SABC; and Chairperson of the Independent Communications Authority of SA (ICASA) and MultiChoice South Africa. He has published five books and is the recipient of the country’s National Orders of Ikhamanga (Silver) for his literary, journalistic and cultural achievements. In addition to Primedia, he currently serves on the boards of Business and Arts South Africa (BASA), the Foundation for Global Dialogue (FGD), the Institute for the Advancement of Journalism (IAJ), the Rhodes University School for Economic Journalism, Koketso Holdings (Proprietary) Limited, Nation’s Trust, Phuthuma Nathi Investments Limited, Phuthuma Nathi Investments 2 Limited and the South African Screenwriters’ Laboratory.
Peter is the CEO at Stockdale Street Limited and heads the private equity interests of the Oppenheimer family in South Africa. Peter was one of the founders of Primedia and has been with the Group from inception. Here, he was responsible for the Group’s corporate finance activities from 1992 to 2004. Prior to that, Peter was with Standard Merchant Bank in Corporate Finance. Peter remains a non-executive director and Chairman of the Audit Committee at Primedia
Ali Abhary Non-Executive Director B.A. Magna Cum Laude in International Relations and Economics
Ali is currently the Executive Chairman of Karnaval Media Group, a diversified media company in Turkey operating broadcast radio, digital and outdoor advertising businesses. Ali is also the Founder of Karnaval.com, one of the top 10 largest online audio services in the world. Prior to joining Karnaval, Ali was the Founder / CEO of Biletix A.S., the largest live event ticketing company in Turkey which he later sold to Live Nation Entertainment / Ticketmaster. Previously, Ali was a Senior Management Consultant with Monitor Group, providing strategy consulting services to Fortune 500 clients in North America and the Middle East.
Geraint Crwys-Williams Chief Business Officer
BA Law MBA
Geraint focuses on corporate actions, the conceptualisation and implementation of growth strategies across the Group, and business development,. He is also responsible for leading human capital, regulatory management, risk management and compliance. Prior to this, Geraint fulfilled the role of Business Development Executive for Primedia. During 1990 to 2003 Geraint’s career history included working for Borman & Botha Attorneys as a Candidate Attorney; Ster-Kinekor Theatres as General Manager; TNT International Express as National Operations Manager; and then raising funding to start and run his own e-commerce business for a period of four years.
Dave is currently the CEO of Primedia’s Outdoor division, focusing on sustainable business growth and the creation of stakeholder value. Dave joined the Group in 1995, becoming the Financial Director of the division in 1998, serving in this capacity until 2004, when he left to join the Smollan Group. He returned to Primedia Outdoor in 2011 as Financial Executive and was appointed to CEO in 2012. He qualified as a chartered accountant in 1992, completing his articles at Coopers and Lybrand before fulfilling the role of audit manager at PwC.
Eric was previously the Managing Director of FCB Cape Town and Rest of Africa where he was responsible for the formulation of the company’s business development strategy as well as the improvement of operational processes. Prior to this, he was Managing Director of 140 BBDO, focused primarily on the company’s turnaround strategy and ongoing profitability. Eric has extensive experience working with established brands such as Audi and J&B having worked as a marketing manager at Brandhouse and fulfilling the role of Managing Director of Ogilvy Cape Town. His core expertise lies in advertising, marketing and communications, strategy implementation and project management.