Who is Primedia?
Primedia, established in 1994, is a leading African focused media and advertising group targeting premium consumers on the move. We have a broad portfolio of broadcasting and out-of-home assets, covering a wide range of advertising opportunities including radio stations and in mall media.
The Primedia Group is owned by the Mineworkers’ Investment Company (MIC), Ethos, the FirstRand Group and the Old Mutual Group (Old Mutual Private Equity and Old Mutual Specialised Finance) who are our major shareholders.
In addition to South Africa, Primedia currently has an established presence in several key African markets, including Botswana, Namibia, Zambia, Mozambique, Swaziland, Lesotho, Nigeria and Zimbabwe
Primedia is a proud Level 1 B-BBEE contributor
Our People and Culture
We consistently live our values, treat all individuals in a fair and respectful manner, and strive always to act in accordance with ethical guidelines and statutory requirements. All day-to-day work is aligned with the Primedia vision and we buy-into our mandate to empower people to make smart choices; rewarding, recognising and celebrating people and achievements.
At Primedia we value strong networks and working relationships that are underpinned by teamwork, open communication, trust and respect. We invest time and other resources to build and nurture high-performing teams – earning each other’s trust, providing constructive feedback and holding ourselves and others accountable for performance development.
We run three major programmes for members of the Primedia family: The Primedia Academy, the Leadership Development Programme, and an executive course in association with GIBS. Here, staff are able to build capacity and develop their skills through accredited and nationally recognised training initiatives. In our more senior training programmes, we offer personalised opportunities to grow and develop leadership potential; a core component of our leadership succession strategy.