17 August 2021, Johannesburg – Primedia Group, the owner of a broad portfolio of broadcasting and
out-of-home assets, confirms the appointment of Jonathan Procter as Group CEO.
The chairman of the Primedia Board and Acting Group CEO, Phumzile Langeni, commented on the
appointment as follows: “Jonathan’s extensive media experience in Africa and Europe has qualified him
to lead the next stage of the Group’s growth strategy. We will all benefit from his innovative outlook and
his global insights on media. The Board is delighted Jonathan has joined us to lead the team at
Primedia.”
Procter joins the Primedia Group from the Antenna Group, a privately-owned international technology,
media and entertainment company with a leading presence in Central and Eastern Europe, where he
held the position of Group Managing Director. He has over thirty years of experience in the Media
sector.
Procter says, “I was pleased to have returned to South Africa, and I look forward to supporting the
growth of the Primedia Group and its leading position in a fast-evolving media landscape. I have been
impressed by Primedia’s digital innovation that enhances advertiser, consumer and listener value
propositions. I am passionate about developing talent and will continue to create an environment where
excellence can thrive in all the brands of the Group.”
Langeni concludes, “One of Jonathan’s key responsibilities will be to continue and enhance a
transformation strategy that supports the long-term sustainability of Primedia and reflects the society in
which we operate, and to anchor our leading position in the media and broadcasting industry. His drive
for innovation, prioritisation of inclusive development opportunities, and his leadership track record is
tailor-made for Primedia right now, as the Group faces increased competition from international digital
media platforms that target our audiences and our advertisers.”
About Primedia Group
Primedia, established in 1994, is targeting premium consumers on the move. We have a broad portfolio
of broadcasting and out-of-home assets, covering a wide range of advertising opportunities, including
radio stations and mall media. In addition to South Africa, Primedia has an established presence in
several key African markets, including Botswana, Namibia, Zambia, Mozambique, Swaziland, Lesotho,
Nigeria and Zimbabwe. Primedia is a proud Level 1 B-BBEE contributor.
Primedia Group is owned by the Mineworkers’ Investment Company (MIC), Ethos, RMB a division of
FirstRand Bank Limited and Old Mutual Private Equity, part of Old Mutual.
About Primedia Broadcasting
Primedia Broadcasting is the home of premium and award-winning media platforms 947, 702, KFM and
CapeTalk; and award-winning national news brand EWN. Primedia Broadcasting meaningfully
connects with a diverse range of listeners in and outside South African across multiple platforms more
often. We adapt our broadcast mandate to address the needs of a diverse audience base, focusing on
delivering unparalleled access to informed content and music that educates, engages, informs and
entertains people and communities.
Primedia Outdoor
Primedia Outdoor is the premier provider of out of home media solutions within Sub Saharan Africa and
is currently the largest wholly South-African-owned outdoor advertising media specialist offering
national outdoor exposure throughout South Africa and high reach in key markets in the rest of our
continent of Africa. Primedia Outdoor offers flexible coverage of the entire LSM/SEM spectrum,
targeting cosmopolitan consumers in major urban areas through to those living in peri-urban and rural
communities. Primedia Outdoor delivers exposure across a mix of media opportunities and audience
environments, including high-end digital signs, airport advertising, freeway and suburban spectaculars
and street furniture, as well as static advertising and digital screens in malls.
For further information, please contact:
Deanne Chatterton, Instinctif Partners Deanne.chatterton@instinctif.com
Boipelo Mogamisi, Instinctif Partners boipelo.mogamisi@instinctif.com