16 February 2021. Primedia Broadcasting, home to market-leading audio brands 947, 702, Kfm 94.5 and CapeTalk; as well as to Eyewitness News, today announced that Muhammad Cajee, a seasoned strategist with experience operationalising a range of digital initiatives for broadcast organisations globally, will be joining the group as Chief Digital Officer, effective 1 March 2021.
Primedia Broadcasting has already put in place a long-term strategy to drive growth by transforming and expanding audience engagement through a range of digital channels. As consumer and listener behaviour continues to change, Primedia Broadcasting intends to follow those new preferences with the right technologies and platforms in place to continue to offer the best possible content and experiences to audiences, and the best engagement opportunities to advertisers.
Primedia Broadcasting Interim CEO, Geraint Crwys-Williams says, “Muhammad’s appointment represents an important investment in our new direction as a broadcaster, with a strong focus on seeking out and amplifying multi-platform, digital opportunities for ourselves and our clients. We believe that the optimisation and expansion of our digital value propositions, and the development of new channels for growth on mobile and online, will deliver an era of enhanced engagement.”
Cajee brings with him vast local and international experience leading, or co-leading, many strategic projects during his career including the Al Jazeera Renewal Project in Doha, Qatar and the AJ+ Project, in San Francisco, USA. He has served as the Interim Bureau Chief, as well as the Head of Operations of Al Jazeera International USA Inc. in Washington DC.
Muhammad Cajee comments, “As the CDO, I will endeavour to work closely with all my colleagues across Primedia Broadcasting, to build a shared vision for us to leverage the next wave of digital innovation and audience growth in the industry. My goal will be to provide the support, information, insights, as well as new and refreshed platforms, to create value through innovative digital tools, technologies, services, and processes”.
The role of Chief Digital Officer will see Muhammad take over as custodian of further development of the digital strategy for Primedia Broadcasting’s future, one that not only drives the acquisition and leveraging of new technologies and content, but that also serves to embed a digital-first approach in the business.