Following the successful launch of the 5m x 10m digital billboard located at the prestigious King Shaka International Airport in June this year, Primedia Outdoor unveiled a new 3m x 6m cantilever digital billboard at O.R Tambo International Airport – currently the only external LED display at the airport. The new screen presents another great opportunity for brands to reach and engage airline travellers.

O.R Tambo International Airport is Africa’s biggest and busiest airport, facilitating the journeys of over 20 million passengers a year. As South Africa’s flagship airport, O.R Tambo services airlines from around the world and plays a vital part in serving the local and regional air transport needs of South Africans and international travellers.

Airport advertising plays a pivotal role in reaching highly influential, powerful, purchase decision-makers in an environment in which they are very susceptible to receiving brand messaging. The new digital billboard at O.R Tambo is located at the domestic drop off zone for passengers travelling to regional airports, as well as all traffic from the international drop off zone. This cantilever gantry is positioned over the road and creates dominant visibility for brands targeting this influential market.

“As a proud media partner of Airports Company South Africa (ACSA) for over 20 years, it’s truly wonderful to have a client that is open to innovating and trying new things. We are extremely pleased to now offer a digital network in the airport environment that reaches millions of influential travellers,” said Jorja Wilkins, Marketing and Marketing Services Executive of Primedia Outdoor.

“Digital Out-of-Home is a growing medium globally and we are committed to expanding our digital footprint in South Africa and beyond.  We prioritise delivering dynamic, quality platforms for our clients and their brands,” she added.

Primedia Outdoor now offers six different digital networks across South Africa to target multiple markets and environments, ensuring brands are positioned for the right audiences. These include: Urban Digital Network; Freeway Digital Network; Township Digital Network; Airport Digital Network; Rank TV Network and Mall Digital Networks.

All of Primedia Outdoor’s digital networks offer dynamic mechanisms that allow for real-time, live, data-integrated messaging and engagement across markets in South Africa. With over 260 digital displays and dominant networks across South Africa, Primedia Outdoor is strongly positioned as the leader in Digital Out-of-Home.