Primedia Group, the owner of a broad portfolio of broadcasting and out-of-home assets, announced today that current Group Chief Business Officer, Geraint Crwys-Williams, will be taking on an additional role as Chairman of Primedia Broadcasting effective from the 28th November.

Crwys-Williams, an experienced Primedia Group executive of more than 15 years, is well regarded for his ability to focus on key strategic issues and to manage projects through to their conclusion. Geraint’s most recent specific focus has been on helping drive Group business development strategies, while he is also responsible for leading human capital, regulatory management, risk management and compliance. Combined, these make him very well suited for a complementary role adding additional focus and impetus to Primedia Broadcasting’s strategic initiatives.

“Geraint is a seasoned executive and a trusted member of the Primedia management team. I have confidence that he will be of immense support to Eric D’Oliveira and his team as they navigate through the multiple challenges and opportunities in the media environment, says Group CEO, Omar Essack.  Eric D’Oliveira, the Primedia Broadcasting CEO adds, “I have enjoyed a positive working relationship with Geraint and the Group Executive since I joined Primedia last year. I’m looking forward to his advice and support as we continue to reposition our business to take advantage of opportunities created by new technologies and data analytics.”

“I am grateful for the confidence Omar has shown by appointing me to this role. I look forward to the challenge and am certain that working alongside Eric, we will see Primedia Broadcasting continue to grow its reach with audiences and enhance its value proposition to its customers and its employees,” concludes Crwys-Williams.